Rata was selected at a members hui.[4] Pou and Toka both decided to stand as an independent Labour candidates after missing out on the official Labour candidacy.[5]
National
There were two candidates for the National Party nomination:[6]
George Russell Harrison, National's Northern Maori candidate at the 1960 election
Henare, a farmer from Motatau in the Bay of Islands, was selected as National's candidate at a meeting at Otiria marae.[7]
Social Credit
William Clarke, a dairy farmer from Kaitaia was selected by the Social Credit Party. He had stood in the seat for Social Credit at the previous election.[8]
Others
Hohaia Tokowha Mokaraka, a Māori carving expert from Mount Eden stood as an independent candidate.[9]
Hemi Kuit Peita, was nominated by the Kauhanganui movement.[10]
The by-election was the closest National has come to winning a Maori seat since 1943, although National's Auckland division did not appreciate the opportunity with a Henare descendant and support from Ngati Whatua, and gave little money and backing to their candidate; for which they were later criticised by the "more astute" South Auckland and Wellington Division leaders. Henare still got the largest swing to National in a by-election in the party's history, with Labour having only a 447-vote majority compared with 3,372 at the previous general election. And over the next 20 years, National's vote in the four Maori seats shrunk to about ten percent, similar to the Social Credit vote.[13]
Gustafson, Barry (1986). The First 50 Years : A History of the New Zealand National Party. Auckland: Reed Methuen. pp. 249–250. ISBN0-474-00177-6.
Norton, Clifford (1988). New Zealand parliamentary election results, 1946–1987. Wellington: Victoria University of Wellington Department of Political Science. ISBN0-475-11200-8.
Wilson, James Oakley (1985) [First published in 1913]. New Zealand Parliamentary Record, 1840–1984 (4th ed.). Wellington: V.R. Ward, Govt. Printer. OCLC154283103.
Wood, G. A. (1996) [1987]. Ministers and Members in the New Zealand Parliament (2 ed.). Dunedin: University of Otago Press. p. 113. ISBN1-877133-00-0.