DD Sahyadri

DD Sahyadri
दूरदर्शन सह्याद्री
Country	India
Broadcast area	India
Network	DD (Doordarshan)
Headquarters	Mumbai, Maharashtra, India
Programming
Language(s)	Marathi
Picture format	576i (4:3) (SDTV)
Ownership
Owner	Prasar Bharati
Sister channels	DD National; DD News
History
Launched	15 August 1994
Former names	RLSS Marathi (DD 10); (1994 – 2000)
Links
Website	https://www.doordarshan.gov.in/ddsahyadri

DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated to Maharashtra. It shows Marathi serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part of Doordarshan network. It is a Free-to-air channel.^[2]^[3]

Name

The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.

History

2 October 1972 (Gandhi Jayanti): Doordarshan Kendra Mumbai started broadcasting two hours a day on DD National in black-and-white. The transmission was broadcast using a small transmitter that served few TV households.^[4] The station broadcast on channel 4 from 6 to 10pm every evening, with additional schools programming on Mondays, Wednesdays and Fridays.^[5] A second station in Poona on channel 5 was added in 1973.^[5] Regional service started on 9 August 1986.^[1]

15 August 1994 (Independence Day): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India.^[1]

2 June 1999: A new studio for DD Sahyadri was inaugurated.^[1]

1 January 2000: DD 10 broadcast time increased to seventeen hours a day.^[1]

5 April 2000: DD 10 was renamed DD Sahyadri.^[1]

Description

DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in Mumbai, Pune and Nagpur. It makes an annual live telecast of Dahihandi Mahotsav from Thane.

DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.

Competitors and Ranking

The channel competes with private channels such as Zee Marathi, Colors Marathi, Star Pravah, Sony Marathi and Zee Yuva and FTA channels such as Fakt Marathi. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched Marathi-language channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020, 7 chya Batmya comes in Top 5 Marathi TV shows. Also, in lockdown of 2020, 7 chya Batmya always top the TRP charts.

Broadcast Timings

DD Sahyadri Modes	Timings
Terrestrial	6 am to 9 am (except Sunday) 3 pm to 8 pm (At other times DD National is shown in Mumbai)
Satellite	24 hours a day

Monthly Programme Composition

New versus Repeat Programmes in a Month

Type of Programme	Number of Hours	Percentage
New Programmes	367	51.1%
Repeat Programmes	353	48.9%
Total Transmission	720	100.0%

Classification of Programmes in a Month

Type of Programme	Percentage
1. In-House Programme Productions	80.5%
(i) News & Current Affairs	14.5%
(ii) Marathi Film & Film Based	13.6%
(iii) In-House Programmes	52.2%
2. Sponsored Programmes	8.1%
3. Others (Fillers/Promos/Balchitrawani/Announcements)	11.4%
Total	100%

Categories of Programmes in a Month

Number	Type	Percentage
(i)	Sports	0.73%
(ii)	Public Service	13.24%
(iii)	Entertainment	44.30%
(iv)	Educational	10.98%
(v)	News, Current Affairs, Parliament/Assembly	14.45%
(vi)	Health	1.76%
(vii)	Children	3.08%
(viii)	Other (Slides/Titles/Promos)	11.46%
	Total	100%

News

News Bulletin Timings

No.	Start	End
1	8:30 am	9:00 am
2	11:00 am	11:30 am
3	1:00 pm	1:30 pm
4	4:30 pm	5:00 pm
5	7:00 pm	7:30 pm
6	9:30 pm	10:00 pm

News Headlines Timings

No.	Time
1	08:30 am
2	11:30 am
3	02:30 pm
4	05:00 pm	except Sat-Sun
5	07:00 pm
6	09:30 pm

Ratings

Week	Year	BARC Viewership
Week	Year	TRP	Rank
Week 47	2015	1.3	5
Week 12	2020	2.0	2
Week 14	2020	2.1	1
Week 15	2020	1.9	1
Week 16	2020	1.7	1
Week 17	2020	1.7	1
Week 18	2020	1.3	1
Week 19	2020	1.1	1
Week 20	2020	1.2	1
Week 21	2020	0.7	5
Week 25	2020	1.1	1
Week 26	2020	1.4	1
Week 27	2020	1.4	2

Technology

DD Sahyadri is broadcast from eight high power transmitters in Maharashtra located in:^[6]

External links

References

^ ^a ^b ^c ^d ^e ^f ^g "facts-at-a-glance-2010-1-(March-2011 update).pdf" (PDF). Doordarshan Kendra Mumbai. 31 March 2011. Archived from the original (PDF) on 28 January 2015. Retrieved 27 January 2015.
^ Dhayade, Kundan (17 April 2020). "Doordarshan Sahyadri About". Retrieved 17 April 2020.
^ "Maharashtra: DD Sahyadri to air televised lectures for school students from July 20". /indian express. Retrieved 13 June 2022.
^ "Layout 1 - PB 10-11 Eng_m" (PDF). Prasar Bharati. 2011. Retrieved 27 January 2015.
^ ^a ^b "Television Factbook" (PDF). 1977. p. 1109-b. Retrieved 31 March 2021.
^ "DDK Mumbai Annual Report 2010-2011" (PDF). Doordarshan Kendra Mumbai. 2011. Retrieved 27 January 2015.

[ddk-1] ^ ^a ^b ^c ^d ^e ^f ^g "facts-at-a-glance-2010-1-(March-2011 update).pdf" (PDF). Doordarshan Kendra Mumbai. 31 March 2011. Archived from the original (PDF) on 28 January 2015. Retrieved 27 January 2015.

[2] Dhayade, Kundan (17 April 2020). "Doordarshan Sahyadri About". Retrieved 17 April 2020.

[3] "Maharashtra: DD Sahyadri to air televised lectures for school students from July 20". /indian express. Retrieved 13 June 2022.

[ddk2-4] "Layout 1 - PB 10-11 Eng_m" (PDF). Prasar Bharati. 2011. Retrieved 27 January 2015.

[tvfactbook-5] "Television Factbook" (PDF). 1977. p. 1109-b. Retrieved 31 March 2021.

[ddk3-6] "DDK Mumbai Annual Report 2010-2011" (PDF). Doordarshan Kendra Mumbai. 2011. Retrieved 27 January 2015.

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