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John Mills Limited
JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products in retail stores with video screens.[2] The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores.[3] In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers.[4] HistoryJohn Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops.[5] JML first established its headquarters in Kentish Town, North London.[6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans.[7] JML's fulfilment centre is based in the Port of Tyne,[8] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility. In 2010, it was named as one of Europe's Top 500 Growth Companies.[9] In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association).[10] DivisionsJML RetailJML's core business is retail screen promotions, which can be found in various UK and Irish retailers including Asda, Boots, Robert Dyas, Argos, Tesco and Wilko.[11] JML DirectThe brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue. The UK infomercials are largely produced in-house while featuring product-demonstration video content from across the globe. JML also broadcasts its marketing ventures through third parties. References
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