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Joseph Einhorn
Joseph Einhorn is an American entrepreneur and businessperson who is best known as the founder and CEO of the company Fancy, a social e-commerce platform.[1][2][3] Fancy describes itself as "part store, blog, magazine and wish list," and Einhorn has said that it seeks to redefine the shopping experience.[1][2] Fancy was valued at $600 million by American Express, Billionaire Len Blavatnik, Actor Will Smith and other investors on July 3, 2013.[4][5] In February 2015, Einhorn's company Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company.[6] In July 2019, Einhorn opened a comic book store called Loot.[7] BiographyEinhorn was born in New York City, NY, and turned 30 years old in 2012.[1] He is married with two sons and two Chihuahuas.[1][8] Einhorn became involved in the startup world at age 16, when he became the first employee of Capital IQ, a corporate information service.[1] In 2004, he co-founded and served as CTO of Inform Technologies, LLC, which connected related content across online media and information companies.[9] In 2009, Einhorn founded the social e-commerce platform Fancy.[1][10] Einhorn is a fan of rap music – especially by the artist Drake – and has said that Kanye West's blog influenced Fancy's website.[11] Einhorn has also been a personal user and supporter of Google Glass, leading to his company's Google Glass app that suggests items based on colors the user is looking at.[10] LootEinhorn is the owner of the comic book store Loot in Brooklyn, which opened in July 2019.[12] He plans to host workshops on teaching kids how to write and draw their own comics in order to promote creativity and alternatives to video games at Loot.[13] Einhorn credits his motivation to promote creativity in kids to a high school science fair, during which he won a chance to make a hologram that he has kept to this day.[14] Loot was featured on the Today Show in January 2020.[15] The name of the store comes from the idea that kids can earn 'loot' for buying, borrowing, or making and selling their own comics.[16] Einhorn's inspiration for the store comes from his own interest in comics as a kid and loot mechanics in Fortnite.[17][18] The store's collection of comics began as Einhorn's personal stash and has grown with donations, with additional sponsorships coming from Warby Parker and Louis Leterrier.[19] Most of the store's collection consists of superhero comics.[18] FancyEinhorn founded Fancy in 2009.[10] He has described his company as a service that "combines the best features of Pinterest with the traditional Amazon experience," creating an image-centric e-commerce platform where users set the trends by posting items they 'fancy.'[2][3][20] In a 2012 interview with Hypebeast, Einhorn said that Fancy seeks to become "the new Amazon.com" by creating a social e-commerce platform where users can interact with one another to explore, discover, and purchase items.[1] Fancy is distinctly different from sites like Pinterest in that it offers merchants the ability to sell items directly to consumers. In order to sell on Fancy, a merchant needs to 'claim' an item that users have already posted. Fancy takes a commission fee from each sale.[4][20] Fancy has attracted a number of well-known backers and board members, including American Express, Francois-Henri Pinault, Len Blavatnik, Will Smith, Jack Dorsey of Twitter, and Chris Hughes of Facebook.[1][2][4] High-profile users include Mark Zuckerberg and Kanye West, who has been an outspoken supporter of the site.[4][21] In September 2013 Einhorn secured an investment round of $7 million for Fancy from, among others, Richard C. Perry, owner of Barneys New York, and his son David Perry.[22] In February 2015, Fancy raised a $20 million Series D strategic funding round which was led by Mexico's Carlos Slim Domit and the CCC holding company.[6] Fancy noted that it would use the funding to "continue to build out its technology platform and execute on new key strategic partnerships”.[6] Recognition
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