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Karim Bouzida
Karim Bouzida (Arabic: كريم بوزيدة; born 1972 in Casablanca)[2] is a Moroccan PR agent. He is the communication strategy Chargé de mission at the royal court of Mohammed VI, reportedly in charge of promoting the image of the monarch.[2] He is also the director-general of Mena Media Consulting, a PR and communications strategy agency owned by the monarch's friend and influential advisor Fouad Ali El Himma.[2] In 1997, Bouzida worked in "Top Publicité" a marketing agency who collaborated with the CNSS, the Moroccan national social security company.[3] In 2002 and 2003 he was cited as the deputy-director of Klem Euro RSGG, a marketing and communication agency that won a tender from the Moroccan Ministry of the Interior to promote participation in the parliamentary and communal elections.[4][5] He did the same thing in 2007[6] before being engaged by El Himma to manage Mena Media Consulting,[7] which conducted many PR activities such as: promoting the image of Authenticity and Modernity Party,[8] social media surveillance for the Moroccan Ministry of the Interior[9] and promoting the image of the ONEE, the Moroccan national office for the distribution of electricity.[10] In December 2014, Bouzida was officially appointed as the Director of Media Relations at the court of Mohammed VI.[1] He replaced Chakib Laaroussi who was sacked after Mohammed VI cancelled an official visit to China which was planned for 27 November 2014.[1] See also
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