List of acquisitions by Rakuten

The following is a list of investments and acquisitions made by Japanese electronic commerce and online retailing company Rakuten.

Acquisitions

Date	Company	Business	Country	Value (USD)	Comments	References
2002	MyTrip.net	Online auction	United States	—	Merged with Rakuten Travel
2005	LinkShare	Online auction	United States	—	Rebranded as Rakuten Marketing then as Rakuten Advertising.^[1]	^[2]
2010	PriceMinister	Online retailer	France	€200 million		^[3]
2010	Buy.com	Online retailer	United States	US$250 million		^[4]
2011	Ikeda	E-commerce	Brazil	—	Renamed Rakuten Brazil
2011	Tradoria	E-commerce	Germany	—	Rebranded as Rakuten Deutschland
2011	Play.com	E-commerce	United Kingdom	£25 million	Converted into the points-based loyalty program Rakuten.co.uk	^[5]
2012	Kobo	E-book reader	Canada	US$315 million	Converted into the points-based loyalty program Rakuten.co.uk	^[6]
2012	Wuaki.tv	VOD service	Spain		Rebranded to Rakuten TV in 2017
2012	Alpha Direct Services	Online retail delivery	France			^[7]
2012	Aquafadas	Electronic publishing	France		Rebranded as Rakuten DX in 2020	^[8]^[9]
2013	Daily Grommet	Online marketplace			Rebranded as The Grommet	^[10]^[11]
2013	Webgistix	Service fulfillment	United States			^[12]
2013	Viki	Streaming media	Singapore			^[13]
2014	Viber Media	Voice messaging		US $905million		^[14]
2014	DC Storm	Marketing technology			Acquired by Rakuten Marketing.	^[15]
2014	Slice	E-commerce			E-commerce company that provides online shopping services and sells business intelligence based on digital commerce measurement.	^[16]
2014	Ebates	Cashback website		US $952 million	Changed name to Rakuten Rewards	^[17]
2015	OverDrive, Inc.	Ebook wholesale distributor		US $410 million	Wholesale distributor of e-books and other digital content that serves libraries and retailers. Later purchased from Rakuten by Kohlberg Kravis Roberts in 2020.^[18]	^[19]
2016	Bitnet	Cryptocurrency wallet		US $410 million	Used the assets to form Rakuten Blockhain Lab, a research facility that studies the blockchain.	^[20]
2018	Curbside	Retail pickup	United States			^[21]
2020	Seiyu Group	Group of supermarkets	Japan		Joint venture with KKR, acquiring 85% ownership.	^[22]
2020	Voyagin	Online travel booking	Japan		Name changed to Rakuten Travel Experiences. Had previously invested US$3.48 million.	^[23]
2021	Altiostar	Radio access network		US$1 billion	Previous investor of US$114 million in 2019 and acquiring an additional 17% stake for US$45 million in 2020.^[24]	^[25]

Investments

Date	Company	Business	Country	Value (USD)	Comments	References
2011	Ozon.ru	Online Retailer	Russia	—	Unknown minority stake. Total of $100 million combined with other investors.	^[26]
2012	Pinterest	Social media service	United States	—	Led $100 million funding round with partners including Andreessen Horowitz, Bessemer Venture Partners, FirstMark Capital, and others.	^[27]
2013	Carousell	B2C and B2B marketplace	Singapore	—	Rakuten led a US$800,000 seed round of funding.	^[28]
2015	Lyft	Ridesharing company	United States	—	Led US$530 million funding round for 12% stake in company.	^[29]
2015	Cabify	Ridesharing company	Spain	—	Initial US$3 million investment in 2015 and additional US$92 million in 2016.	^[30]
2017	Careem	Super-app	United Arab Emirates	—	US$30 million in financing for the company.	^[31]
2017	MetroResidences	Real estate investing		—	US$4.2 million.	^[32]

References

^ "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". MarTech Series. 12 February 2020. Retrieved 30 December 2020.
^ Toto, Serkan, "Japan's Rakuten: Can The Biggest E-Commerce Site You Never Heard Of Become a Threat for Amazon Globally?", TechCrunch, Sunday, July 5th, 2009
^ Wauters, Robin (2010-06-17). "Rakuten to acquire France's PriceMinister for approximately €200 million". TechCrunch (Eu.techcrunch.com). Retrieved 2011-10-04.
^ "Japan's Rakuten to Acquire Buy.com", The Wall Street Journal, May 21, 2010
^ Published Wednesday, Sep 21 2011, 12:43 BST (2011-09-21). "Play.com bought by Japanese firm Rakuten for £25m — Media News". Digital Spy. Retrieved 2011-10-04.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Strauss, Marina (8 November 2011). "$315-million Kobo takeover deal a windfall for Indigo". The Globe and Mail.
^ Rakuten Acquires Alpha Direct Services, Rakuten corporate blog, 7 November 2012.Retrieved 27 December 2012
^ "Kobo Acquires Aquafadas to bring more Comics and Kids Books into Digital Form". goodereader.com. 2012-10-10. Retrieved 2015-06-01.
^ "Rakuten Launches 'Rakuten DX' to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom". MarTech Series. 23 November 2020. Retrieved 2020-11-24.
^ Swisher, Kara (2013-05-14). "Japan's Rakuten Ups Its Stake in the Rebranded Grommet". allthingsd.com. Retrieved 2013-09-19.
^ Online Marketplaces - Don’t call me ‘daily’: The Grommet drops the chronological element in its rebranding. Internet Retailer. Retrieved on 2013-09-21.
^ Rakuten Acquires U.S.-based Logistics Company Webgistix | | Fulfilling eCommerce. Webgistix.com (2013-06-05). Retrieved on 2013-09-19.
^ "Rakuten extends its focus on entertainment after buying Singapore-based video service Viki". The Next Web. Retrieved September 2, 2013.
^ "Japanese Internet Giant Rakuten Acquires Viber For $900M". TechCrunch. February 13, 2014. Retrieved February 14, 2014.
^ "Rakuten Marketing Acquires DC Storm for Omni-channel Attribution, Measurement and Tag Management". Reuters. May 29, 2014. Archived from the original on June 1, 2014. Retrieved June 4, 2014.
^ Bensinger, Greg (November 11, 2014). "Japan's Rakuten Buys Startup as It Mulls U.S. Entry". Wall Street Journal. Archived from the original on 2016-03-04.
^ Mayumi Negishi, "Japan's Rakuten Set to Buy U.S. Shopping Website Ebates", The Wall Street Journal, September 7, 2014.
^ "Rakuten Sells Overdrive to Private Investment Firm". The Digital Reader. 2019-12-25. Retrieved 2021-04-09.
^ "Rakuten to Buy OverDrive". PublishersWeekly.com. Retrieved 2017-02-26.
^ Jon Russell, "Rakuten buys struggling bitcoin startup to create a 'blockchain research lab'", TechCrunch, August 18, 2016.
^ Schubarth, Cromwell (8 June 2018). "Japanese e-commerce giant buys Palo Alto retail pickup startup". Silicon Valley Business Journal. American City Business Journals. Retrieved 14 June 2018.
^ "KKR and Rakuten to buy 85% of Seiyu from Walmart". Nikkei Asia. Retrieved 2020-11-17.
^ Lee, Terence (1 July 2015). "Rakuten buys tour marketplace Voyagin to gear up for 2020 Tokyo Olympics travel bonanza". Tech in Asia. Retrieved 2 December 2023.
^ Le Maistre, Ray (4 August 2021). "Rakuten acquires Altiostar at $1B+ valuation". Televcom TC. Retrieved 2 December 2023.
^ Phadnis, Shilpa (11 August 2021). "After acquisition by Rakuten, Altiostar to further expand in India". Times of India. Retrieved 2 December 2023.
^ "Internet Retailer Ozon.ru Gets Record $100M Investment". The Moscow Times. 2011-09-08. Retrieved 2020-09-07.
^ "Exclusive: Japan’s Rakuten Wins the Heart of Pinterest in $100M Funding Race With $1.5B Valuation", All things digital, 17 May 2012
^ Catherine Shu, "Marketplace App Carousell Raises $800K Seed Round Led By Rakuten", TechCrunch, November 13, 2013.
^ Mike Isaac, "Hiroshi Mikitani, Rakuten Founder, Joins Lyft's Board", The New York Times, June 23, 2015.
^ Yoko Kubota, "Rakuten Raises Investment in Latin America Ride-Hailing App Cabify", The Wall Street Journal, April 19, 2016.
^ Katie Roof, "PayPal leads $30 million round in Acorns investing app", TechCrunch, April 21, 2016.
^ Jon Russell, "Rakuten invests $2.8M in 'Airbnb for business travel' startup MetroResidences", TechCrunch, April 10, 2017.

External links

Rakuten.com corporate history

[1] "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". MarTech Series. 12 February 2020. Retrieved 30 December 2020.

[TECHCRUNCH07052009-2] Toto, Serkan, "Japan's Rakuten: Can The Biggest E-Commerce Site You Never Heard Of Become a Threat for Amazon Globally?", TechCrunch, Sunday, July 5th, 2009

[3] Wauters, Robin (2010-06-17). "Rakuten to acquire France's PriceMinister for approximately €200 million". TechCrunch (Eu.techcrunch.com). Retrieved 2011-10-04.

[4] "Japan's Rakuten to Acquire Buy.com", The Wall Street Journal, May 21, 2010

[5] Published Wednesday, Sep 21 2011, 12:43 BST (2011-09-21). "Play.com bought by Japanese firm Rakuten for £25m — Media News". Digital Spy. Retrieved 2011-10-04.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[6] Strauss, Marina (8 November 2011). "$315-million Kobo takeover deal a windfall for Indigo". The Globe and Mail.

[7] Rakuten Acquires Alpha Direct Services, Rakuten corporate blog, 7 November 2012.Retrieved 27 December 2012

[8] "Kobo Acquires Aquafadas to bring more Comics and Kids Books into Digital Form". goodereader.com. 2012-10-10. Retrieved 2015-06-01.

[9] "Rakuten Launches 'Rakuten DX' to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom". MarTech Series. 23 November 2020. Retrieved 2020-11-24.

[10] Swisher, Kara (2013-05-14). "Japan's Rakuten Ups Its Stake in the Rebranded Grommet". allthingsd.com. Retrieved 2013-09-19.

[11] Online Marketplaces - Don’t call me ‘daily’: The Grommet drops the chronological element in its rebranding. Internet Retailer. Retrieved on 2013-09-21.

[12] Rakuten Acquires U.S.-based Logistics Company Webgistix | | Fulfilling eCommerce. Webgistix.com (2013-06-05). Retrieved on 2013-09-19.

[13] "Rakuten extends its focus on entertainment after buying Singapore-based video service Viki". The Next Web. Retrieved September 2, 2013.

[14] "Japanese Internet Giant Rakuten Acquires Viber For $900M". TechCrunch. February 13, 2014. Retrieved February 14, 2014.

[15] "Rakuten Marketing Acquires DC Storm for Omni-channel Attribution, Measurement and Tag Management". Reuters. May 29, 2014. Archived from the original on June 1, 2014. Retrieved June 4, 2014.

[slice-16] Bensinger, Greg (November 11, 2014). "Japan's Rakuten Buys Startup as It Mulls U.S. Entry". Wall Street Journal. Archived from the original on 2016-03-04.

[mnegishi-17] Mayumi Negishi, "Japan's Rakuten Set to Buy U.S. Shopping Website Ebates", The Wall Street Journal, September 7, 2014.

[18] "Rakuten Sells Overdrive to Private Investment Firm". The Digital Reader. 2019-12-25. Retrieved 2021-04-09.

[19] "Rakuten to Buy OverDrive". PublishersWeekly.com. Retrieved 2017-02-26.

[20] Jon Russell, "Rakuten buys struggling bitcoin startup to create a 'blockchain research lab'", TechCrunch, August 18, 2016.

[21] Schubarth, Cromwell (8 June 2018). "Japanese e-commerce giant buys Palo Alto retail pickup startup". Silicon Valley Business Journal. American City Business Journals. Retrieved 14 June 2018.

[22] "KKR and Rakuten to buy 85% of Seiyu from Walmart". Nikkei Asia. Retrieved 2020-11-17.

[23] Lee, Terence (1 July 2015). "Rakuten buys tour marketplace Voyagin to gear up for 2020 Tokyo Olympics travel bonanza". Tech in Asia. Retrieved 2 December 2023.

[24] Le Maistre, Ray (4 August 2021). "Rakuten acquires Altiostar at $1B+ valuation". Televcom TC. Retrieved 2 December 2023.

[25] Phadnis, Shilpa (11 August 2021). "After acquisition by Rakuten, Altiostar to further expand in India". Times of India. Retrieved 2 December 2023.

[26] "Internet Retailer Ozon.ru Gets Record $100M Investment". The Moscow Times. 2011-09-08. Retrieved 2020-09-07.

[27] "Exclusive: Japan’s Rakuten Wins the Heart of Pinterest in $100M Funding Race With $1.5B Valuation", All things digital, 17 May 2012

[28] Catherine Shu, "Marketplace App Carousell Raises $800K Seed Round Led By Rakuten", TechCrunch, November 13, 2013.

[29] Mike Isaac, "Hiroshi Mikitani, Rakuten Founder, Joins Lyft's Board", The New York Times, June 23, 2015.

[30] Yoko Kubota, "Rakuten Raises Investment in Latin America Ride-Hailing App Cabify", The Wall Street Journal, April 19, 2016.

[31] Katie Roof, "PayPal leads $30 million round in Acorns investing app", TechCrunch, April 21, 2016.

[32] Jon Russell, "Rakuten invests $2.8M in 'Airbnb for business travel' startup MetroResidences", TechCrunch, April 10, 2017.

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List of acquisitions by Rakuten

Acquisitions

Investments

References

External links

Information related to List of acquisitions by Rakuten

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