Little fresh meatLittle fresh meat (simplified Chinese: 小鲜肉; traditional Chinese: 小鮮肉; pinyin: xiǎoxiānròu) is a Chinese Internet buzzword used to describe handsome young men. It is most commonly used to refer to male celebrities, particularly rising stars.[1][2] Positive impactStar power and commercial valueThis term has been widely used as a selling point by Chinese entertainment agencies in defining a star,[3] and often helps the star in gaining more fans.[4] Box officeFilms featuring "little fresh meat" have done well at the box office, in return for some of these films' low production cost. This is due to the devout fanbase of the stars.[5] In particular, the media coined actor Lu Han's massive influence among his followers as the Lu Han effect, which helped achieve high ratings for the television drama Fighter of the Destiny in spite of poor reviews from critics.[6] Diversification of labelThe popularity of "little fresh meat" has allowed the media to create new representations of male beauty on screen, thus diversifying the type of characters portrayed by actors in television and films. Males who possess delicate and feminine features are no longer met with contempt or ridicule.[7] Negative criticismHigh salariesIt has been reported that the high salaries demanded by some "little fresh meats" have caused a detrimental impact on film profits.[8]
Unprofessional attitudeSome of the "little fresh meats" have often been criticized for their lack of acting skills, causing their films to receive negative reviews and online backlash.[8] Li Yifeng was panned for not mastering the Beijing dialect for his role in Mr. Six, and received criticism for winning the Best Supporting Actor award at the Hundred Flowers Awards, which sparked a "Popularity vs Talent" controversy.[citation needed] Other common unprofessional behaviour exhibited by "little fresh meats" include getting stand-ins to replace them in certain shots. Due to their popularity, they also tend to juggle multiple projects and do not give adequate time for each role, instead hiring stand-in look-alikes to replace them in shots that do not require close ups.[8] Quality
In the mediaEmpowerment of womenThe phenomenon has contributed to the rise of girl power. Women have always been used as an object of appreciation, but now men are also receiving the same treatment. Feminist Lü Pin said: "I think the phrase is a symbol for the possibility of diversification. In the past the mainstream was old men [dating] young women, but now matches of people of different ages are being accepted."[citation needed] As the term "little fresh meat" has been used by women to express their desire/hunger for young, good-looking men, a psychologist stated that it is a progress for women to recognize their sexual needs and self-gratification in the otherwise restrained society in China.[3] Comments by entertainersChinese Swimmer Ning Zetao said that he wouldn't want to be called a piece of little fresh meat. "I don't like this nametag," he said.[citation needed] Commercial trendsThe popularity of the "little fresh meat" has also resulted in a change in beauty and cosmetic companies, which have increasingly begun to use young male celebrities to endorse their products instead of female celebrities.[10] People associated with the title
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