"Obsession" is a song by South Korean–Chinese boy band Exo, released on November 27, 2019, as the lead single of their sixth studio album Obsession. The music video was released on the same date.
Background and composition
Produced by Dem Jointz, who also co-wrote with Cristi "Stalone" Gallo, Asia'h Epperson, Ryan S. Jhun, Adrian McKinnon, Arys Chien, Kenzie and Yoo Young-jin, "Obsession" is described as a hip-hop dance track featuring repeating spell-like vocal samples over a heavy beat, as well as an addictive R&B infused chorus. The lyrics convey a straightforward monologue of ones willingness to escape from the darkness of an awful obsession.[1]
Music video
The music video was directed by labelmate Shindong.[2]
On August 12, 2020, the music video surpassed 100 million views on YouTube, becoming their eleventh to do so.[3]
Promotion
Exo promoted the album and song with teasers throughout November 2019, including a minute-long EXODEUX concept trailer, which showcases the member's "X-Exo" alter-ego's, as well as a music video teaser which was released 6 hours before the music video.[4][5]
^Park, Seo-hyun (December 5, 2019). ""엑소 작업 완료"‥신동, 다이어트로 미모 대박난 아이돌 감독" [EXO work completed"..Prodigy, idol director who hit the beauty jackpot with diet]. K-Pop Herald (in Korean). Archived from the original on January 22, 2025. Retrieved January 22, 2025.
^Morin, Natalie (December 19, 2019). "The Best K-Pop Songs Of 2019". Refinery29. Archived from the original on January 7, 2020. Retrieved September 19, 2021.