Rosa (26 May 2001 – 14 July 2020) was a Spanish-born Landes cow known for her participation in the French game show Intervilles. She became a popular part of the programme due to her intelligence and aggressiveness. She died in 2020 of a gastric illness.^[1]

Rosa was born in Badajoz, Extremadura, Spain. She was born with a black face and white body, a distinctive coloring compared to the black cows around her. When Rosa was one year old, she was spotted by Jean-Pierre Labat, who was on a visit for breeding cattle. She joined the breeding herd in France owned by the Labat family,^[2] who had previously provided cows for use in Intervilles.^[1] Rosa was given a trial in Germany for Intervilles. Though she initially appeared shy and Jean-Pierre Labat believed there were better cows, the programme's producer Yves Launoy selected Rosa for the televised programme due to her unique colours.^[1][3]

Rosa made her debut on Intervilles in 2004, and she was recognised for both her aggression towards contestants and her intelligence in knocking down sets to prevent contestants from scoring.^[3] Despite her aggressiveness, she would not attack contestants when they were on the ground.^[1] During a game that involved pushing contestants into a pool, Rosa approached people slowly without aggression running her horns against the legs of contestants to see if they would dive or not.^[1] Due to her popularity, she was given her own game called "Rosa Strike" based upon bowling.^[4] She missed one season of Intervilles when she gave birth to a calf.^[3] Due to her popularity, she was featured in the Intervilles video game for the Wii.^[5] Fans of the Intervilles programme visited the Labat farm to see Rosa.^[3]

Following her retirement from televised competition, Rosa adopted a role as head of the herd at the Labat family farm, often leading the other cows.^[1] She toured France taking part in similar style games to Intervilles until 2020 when she was retired to pasture.^[6] Later in 2020, she started losing weight and she died of a gastric illness on 14 July 2020.^[1]