Sally's serves New Haven-style thin-crust apizza, which is baked in coal-fired brick pizza ovens. By default, a New Haven pizza is a "plain" pizza topped with only tomato sauce and Parmesan. Sally's is a small restaurant, and patrons must often wait in line, sometimes for hours.
History
The restaurant was purchased for $500 in 1938 by Filomena Consiglio, sister of Frank Pepe, who was the owner of Frank Pepe Pizzeria Napoletana, another Wooster Street pizza restaurant.[2] Sal Consiglio, a son of Filomena, ran it until his death in May 1989.[3] His wife Flo died in September 2012.[4] While their children Richard and Robert still operate the restaurant,[5] they sold it to an unnamed buyer in 2017.[6] In 2021, a second location was opened in Stamford, Connecticut.[7] In 2022, a third location was opened in Fairfield, Connecticut.[8] In December 2023, a fourth location was opened in Woburn, Massachusetts.[9] Additional locations are planned in Connecticut and Massachusetts.
Sally's was featured in the 2019 documentary film about New Haven-style apizza, Pizza A Love Story.[10][11]