The first season of the news program is presented by Matthew Edison as Cameron Coleman—a parody of Tucker Carlson and J. K. Simmons' Marvel Cinematic Universe (MCU) portrayal of J. Jonah Jameson—who later reprised his role from the series in the third season of The Boys. Several actors reprise their roles from the television series in faux interview and corporateadvertising campaign segments, while archival footage and imagery of others is also used. The initial videos were released from July to December 2021, focusing on the immediate aftermath of the second season of The Boys leading up to the third season and Gen V spin-off, following the former season's production delay due to the COVID-19 pandemic. Following a shortened second season, a third season leading up to the events of the fourth season of The Boys and Gen V entered active development.
The videos are accompanied by additional marketing materials, such as in-universe web articles and social media posts. The series was positively received, seen as better than average viral marketing campaigns, and as a fun and insightful expansion of The Boys franchise for fans of it.
An update on America's favorite hero, Homelander/ Meet the new man: Victoria Neuman announces FBSA hire/ Where is Alastair?: Church of the Collective head missing amidst new allegations
2
2
"Vought News Network: Seven on 7 with Cameron Coleman (August 2021)"[3]
Is Starlight headed for a supernova?/ Making Waves: Deep's bombshell allegations about Church of the Collective/ Wall They've Got: Homelander fans stand up against super-terrorists
3
3
"Vought News Network: Seven on 7 with Cameron Coleman (September 2021)"[4]
Starlight Sells Out – Heroine's costume is almost as popular as Homelander's this halloween/ Black Noir hunts serial killer to keep tri-state area safe/ FBSA oversteps again as they target Ezekiel
5
5
"Vought News Network: Seven on 7 with Cameron Coleman (November 2021)"[6]
Victoria Neuman Gives Herself a Virtual Victory Parade/ A Train: "I Promise To Have A New Race As Fast As Possible"/ Payback's Legendary Hero Gunpowder Teaches Kids About The 2nd Amendment
6
6
"Vought News Network: Seven on 7 with Cameron Coleman (December 2021)"[7]
On this special edition of VNN's Seven on 7, Cameron has the details on a new energy drink Vought has partnered with G Fuel on. Inspired by Compound V, it sharpens focus, increases energy, and in select cases, turns you into a weapon of mass destruction.
Cast and characters
Matthew Edison as Cameron Coleman, the presenter of The Cameron Coleman Show and the monthly Seven on 7 with Cameron Coleman, who spouts rhetoric in favour of Vought International and its various superhero franchises.[13] Edison later reprised the role in a recurring capacity in the third season of The Boys.[14][15]
“Seven on 7 on VNN [Vought News Network] [is] a news program set within the universe of “The Boys” that is intended to “bridge the gap” between Seasons 2 and 3. VNN’s episodes of 'Seven on 7' will be released the 7th of every month and each will have 7 stories per episode plus a commercial. Additionally, the VNN anchor Cameron Coleman, portrayed by Matthew Edison, will also be a VNN anchor in Season 3 of the series. VNN episodes will be an anchor series for the newly launched, wholly in-world channels @VoughtINTL on YouTube, Instagram and Twitter. Everything posted to @VoughtINTL does not break the fourth wall and remains entirely in the world of 'The Boys,’ even as real-world and in-world blend and overlap in fun, surprising ways.”[28]
Intended to be a "takedown of conservative news television", The Boys showrunner and Seven on 7 writer Eric Kripke further described the series to Entertainment Weekly as:[14]
"Since the very start of The Boys, we've seen Vought's propaganda arm — I mean, news channel — VNN, [and] We'll be digging deeper into those fair and balanced patriots next season, so as a teaser, we're introducing 'Seven on 7' with VNN's biggest star Cameron Coleman. The episodes are in-world canon, serving up brand-new information that bridges the story gap between season 2 and 3. So enjoy the hot takes and catheter commercials, just like your parents do!"[14]
Danielle Ryan of Slash Film praised the "bitingly funny faux-Fox News" nature of Seven on 7, describing it as "satirized to the fullest" and "close to being as entertaining as the series itself, and that's truly saying something",[29][30] while Craig Elvy of Screen Rant described the series as "a hilarious expansion of The Boys' fictional world", complimenting Matthew Edison's portrayal of Cameron Coleman as a "Tucker Carlson-esque figure" and expressing interest in Edison reprising their role in The Boys. Following Edison's subsequent third season portrayal of the character, Elvy further praised Edison's portrayal of Cameron for having "carved an unexpectedly strong impression into The Boys' landscape", with "Edison's note-perfect news host parody [being] both hilarious and socially cutting, and his deadpan delivery bring[ing] a style of humor missing from The Boys' comedic palette in seasons 1 & 2", serving as "[m]ore than just comic relief [with] buckets of storyline potential".[31][32]