The channel was launched on 18 April 2017 replacing the linear Animax channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform Sony LIV.[1]
The French animated series Oggy and the Cockroaches started airing on the channel from 11 October 2021.[7][8] In 2021, the channel only aired season 4 and season 3 (remake) of the series.[9] With this, a feature film of the series i.e. Oggy and the Cockroaches: The Movie was also premiered on 25 October 2021 on the channel.[10] The series airs with Indian dialogues and commentary by Mubeen Saudagar who voices all characters in Hindi version.[citation needed]
The channel launched the British animated series Horrid Henry in November 2021 with the title Haste Raho Henry.[11] Season 6 and 7 of Oggy and the Cockroaches aired on the channel in 2022.[12]
Sony YAY! also launched Harry & Bunnie in February 2022 under the title Rabbit Aur Bhalla Fun Hoga Khullam Khulla.[13]
The third season of Taarak Mehta Kka Chhota Chashmah came out on 16 May 2022.[14][15] With this, a tele movie (45-minute-long episode) titled Tapu and the Big Fat Alien Wedding was also premiered on 27 May 2022.[16][17]
Sony YAY! started airing the anime series Robotan and a new show HaGoLa on 20 June 2022.[18]
On 15 August 2022, the channel launched hit anime television series Naruto in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.[20] The head of programming of Sony YAY!, Ronojoy Chakraborty told IGN India in an interview that the channel plans to bring more anime content to the country after Naruto.[21]
Sony YAY! began airing their original series PaJaMa in December 2022.[26]Mr. Magoo was also premiered in 26 December 2022 on the channel.[27]
A preschool block, Sony YAY! Jr, launched on 12 June 2023. The block is currently broadcasting Oggy Oggy, and is stated to air preschool shows in the future.[28]
On 4 September 2023, the channel launched in Singapore via Singtel. Similar to Malaysia, it broadcasts in Tamil.[29]
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