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The Sartorialist
The Sartorialist is a fashion blog by Scott Schuman in New York City.[1] DetailsAfter leaving a fashion sales position to take care of his daughter in 2005, Scott Schuman began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found.[1] He pioneered fashion photography in blog form.[2]  Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.[3] He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:
Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project.[3] Schuman began getting other work from serious fashion publications. Condé Nast tapped him to do something similar during Paris Fashion Week for its style.com website.[1] He also regularly works events for Saks Fifth Avenue, and says French Vogue editor Carine Roitfeld has also talked to him about doing something for her magazine.[1] In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled The Sartorialist.[4] See alsoReferences
External linksInformation related to The Sartorialist |
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