True Potential was founded in 2007 by Chairman Sir David Harrison and his investment partners.[6] Prior to founding True Potential, Harrison had founded the financial services firm Positive Solutions, which he sold to Aegon in 2003.[6]
From 2012 to 2017, True Potential was included on the Deloitte Technology Fast 50 list of fastest growing technology companies in the UK.[7][8] In 2017, True Potential also won Business of the Year at the European Business Awards.[9]
A majority stake in True Potential was acquired by global private equity firm Cinven in 2022.[3][11][12] Other firms that made a bid for True Potential included Pegasus Europe.[13]
In February 2023, True Potential appointed Ben Thorpe as Chief Financial Officer.[14] In April 2023, True Potential appointed Andrew Sibbald as Deputy Chairperson.[15]
True Potential engages in philanthropic initiatives through the Harrison Foundation.[16][17] The company also has a partnership with the Open University, the True Potential Centre for the Public Understanding of Finance, which delivers free courses to better learners’ understanding of personal finance.[18]
The services offered by True Potential include investment management,[4] financial planning,[19] and retirement planning.[20]
In October 2024, Daniel Harrison has announced his resignation as CEO of True Potential, effective October 11, after seven years in the role, with a new CEO expected to be appointed by early 2025.
