The station originally gained a permit on 2003, under the name W69EI, originally licensed to Key West, Florida.[2] The station was originally signed on by Paradise TV in 2006 as WGAY-LP. It aired programming catering to the LGBT community (mostly from PrideNation Network of Palm Springs, California), with a selection of original programming and specials, plus movies about or appealing to LGBT culture. Shows included a cartoon known as G-Force Unite, talk show OUTspoken, and a cooking show, The Kenji and Bella Show, featuring a drag queen and a Chilean chef.[3][4] Paradise TV, owned by the Sherwood family, got the idea after Burt Sherwood, a former NBC News executive and broker of low-power TV station permits, saw that a channel 69 permit for Key West was available; by the time it was on air, the station had been reallocated to channel 41.[5]
However, due to economic troubles, Proud Television closed down sometime in 2008.[6] PrideNation would sell the station to Three Grand TV of Altamonte Springs, which would re-call the station as WMDF-LP.[7]
In January 2012, the station converted to a digital license, as WMDF-LD.
In April 2012, the station would be transferred to Paradise TV of Sarasota, retaining Three Grand TV as a licensee.
