Women's association football has long been a largely amateur sport in Mexico, given the greater emphasis of the male competitions.[1][2] However, with the establishment of Liga MX Femenil and rapid growth since 2021, women’s football in Mexico has raised its profile enough to compete for sponsors and professional international talent not only within Mexico, but also from Europe, Africa, South America, and the United States.[3][4]
History
The second Unofficial World Championships with women's national football teams was hosted by Mexico in 1971.[5] Recently, the game has grown in the country with the introduction of a women's professional league.[6][7][8] The final was won by Denmark was played at Estadio Azteca, in front of 112,500 attendees.[9]
The 2022 Apertura final between Tigres and Club América set a league record for attendance in the first leg with 52,654, and a Mexican-audience television viewership record with 2.8 million viewers.[4]
In March 2023, Nike, Inc. became a major league sponsor, and its first major sponsor not shared with the men's Liga MX.[16]
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