While XHRR-FM is a Mexican radio station, it broadcasts from studios in Reynosa and in McAllen, Texas, and airs advertisements aimed at a U.S. audience. It is owned by Radio Ultra, S.A. de C.V.[1] It had previously been simulcast with stations KESO and later KZSP on South Padre Island.
XHRR received its concession on July 10, 1980. It was owned by Romeo Flores Salinas. It had previously been affiliated with MVS Radio, carrying its FM Globo format until 2000 and Exa FM from 2000 to 2005.
In April 2019, R Communications sold the Radio United stations in Mexico, including XHCAO, XHAVO, and XHRR, to Radio Ultra, S.A. de C.V., a company owned by the Bichara family. The Federal Telecommunications Institute (IFT) approved the transfer on September 2, 2020.[2][3]