Ana Clara Mello Lima (born April 11, 1997), better known as Ana Clara, is a Brazilian presenter, journalist,[2] reporter, actress and YouTuber.[3][4][5] She gained national notoriety when she participated in the eighteenth edition of the reality show Big Brother Brasil.[6]
Biography
Ana Clara Lima was born on April 11, 1997 in Rio de Janeiro, the only daughter of commercial director Eva Mello and systems analyst Ayrton Lima. She was a child described as agitated, messy, talkative, who did not do well at school and repeated seventh grade. Despite this, since she was little she has had a strong reading habit, has ease in argumentation and communication, and enjoys speaking in public.[7][8]
She always wanted to work with art and audiovisual on television.[9] She started taking theater classes at the age of 11 at Cia Arte Grimberg and during her childhood and adolescence she also took courses in musical theater, cinema, marketing, TV, makeup, acted in plays and graduated in English.
In 2016, she entered the Journalism course at ESPM Rio, where she was a reporter for the college's Journalism Portal, was part of CBN's[10] Universidade no Ar project and participated in competitions as a cheerleader. At the same time, she went on exchange to Florida to study English again.[11] In 2017, she was a press office intern at the Secretaria of Culture and Creative Economy of Rio de Janeiro. During her graduation, Ana wanted to delve deeper into Hard News, but after her fame she moved into entertainment, and in an interview with Vogue Brasil, she declared that she always wanted to be a communicator and would like to be seen as a complete professional "i can act, present, do anything."[12]
2014–2018: Beginning of Internet fame and Big Brother Brasil
Ana Clara began her career in 2014, when she began posting unpretentious videos on the video platform Vine and became popular among children and young people, accumulating more than 300 thousand subscribers and 22 million views.[14][15] The following year, she opened the channel Quem Nunca? with other internet personalities[16] and in 2017, she started her own channel to talk about travel, Bagagem da Ana, but was unable to continue due to her routine at college and internship.
She became nationally known in 2018, after participating in the eighteenth season of Big Brother Brasil, coming in third place with 3.39% of the votes, behind Kaysar Dadour (39.33%) and Gleici Damasceno (57.28%).[17] She entered the reality show with her father Ayrton Lima, who had tried to join the BBB for 15 years,[18] her mother Eva and her cousin Jorge, and after six days of coexistence, father and daughter were chosen by the public, with 23.84 % and 44.26% of the votes, respectively, to stay on the program and compete as if they were a single participant, something unprecedented in the program, as this dynamic had only happened previously on the reality show A Fazenda 7 with participants Pepê & Neném.[19] Alongside Kaysar, Ana broke the record for the longest endurance test in the program's history, the contest lasted 42 hours and 58 minutes until it was interrupted by production for health and safety reasons.[20] She was also the fastest female participant to reach 1 million followers on Instagram, reaching the number in 49 days of confinement,[21] a record broken in the following edition by model and student Hariany.
2018–2020: Artistic beginning at Globo, return to BBB and festivals
I want to embrace everything that appears to me. Shall we present? Come on. Are we going to be an actress? Come on. Shall we do a soap opera? Come on. Call me and I'll come. I will go after all of this, of all the opportunities that come my way, for sure.
— Ana Clara Lima, Gshow website on 04/26/2018
Aiming to pursue an artistic career,[22] after leaving the program she registered with the TV Globo artistic group[23] to act in the House's productions. In June, she was called to cover the Big Brother Brasil 19 tryouts in Goiânia and Rio Branco for the reality show's digital platforms,[24] and was invited to make some appearances on the Video Show reporting and talking about the tryouts. At that time, rumors arose that Ana Clara was being considered to join the team of presenters of the program in a possible reformulation after the World Cup, and that she had auditioned for the soap opera Verão 90.[25] In July, she was confirmed in the fixed cast of the afternoon show as co-host and reporter, alongside Sophia Abrahão, Felipe Titto, Marcela Monteiro and two former BBB participants, Fernanda Keulla and Vivian Amorim,[26][27] and in parallel, participated in specific coverage of programs such as The Voice Brasil and Criança Esperança for the Globo website and social networks. Still in 2018, she launched a makeup line in partnership with the Brazilian brand Miss Pink,[28] represented the book club of the publisher Intrinseca, which during the period was called Ana Clara + Intrínsecos and entered the list of the most watched Instagram Stories in Brazil, occupying 8th position.[29] She was also elected one of the 25 sexiest women of 2018 by IstoÉ[30] and one of the personalities of the year by the website IG.[31]
In 2019, she was reassigned to the Big Brother Brasil team, once again accompanied by Fernanda and Vivian. In her new role, she interviewed the public on the street, eliminated participants, family members and presented the program's news bulletin. In the same year, she was a reporter for Multishow in the broadcasts of Rock in Rio - being considered by UOL, the festival's revelation reporter -, Multishow Award,[32][33] and hired by Chevrolet, she provided digital coverage of Lollapalooza Brasil with Thaynara OG, Flávia Pavanelli, Maria Eugênia and other influencers. In October, she was announced as one of the personalities of the YouTube project Figuras Públicas.[34] In November, she recorded the horror short film Storytelling at the invitation of director Fábio Brandão. Also in 2019, her career began to be managed by a team specialized in actors and presenters.[35]
In 2020, she hosted the program Big Data - Retrospectiva BBB, a 10-episode series that shows the best moments of the editions of Big Brother Brasil, on theGloboplaystreaming platform[36] and returned to the Big Brother reporting team, with Keulla and Nyvi Estephan,[37][38] this time being in charge of not only the interviews, street reports and bulletins, but also of presenting the program's podcast and carrying out promotional actions for PicPay, the reality show's sponsor. In April, she participated in Ivete Sangalo's live on Multishow as a commentator, and interviewed Ivete and a fan of the singer. In May, she hosted the live presentation of player Fred at Fluminense[39] and in July, she returned to work with the club, this time presenting FluFest. In August, she was invited by GNT to present the special Dia dos Solteiros - Central de Chamada. In December, Boninho confirmed on social media that Ana would return to Rede BBB in 2021.[40]
2021–2023: Back online and new programs
In January 2021, she was officially confirmed as part of the BBB21 team of reporters, with Vivian Amorim and Rhudson Victor. For her work, she received praise from Boninho on Twitter[41] and a 10 from Patrícia Kogut.[42] In March, she returned with her YouTube channel.[43] In the same month, she gained her first opportunity to lead a solo program, being announced as presenter of the afternoon daily Plantão BBB. In the attraction, she covered the main moments of the twenty-first edition of the reality show and interviewed famous spectators.[44]Plantão BBB received mixed reviews and took second place overall during its airing, but Ana was praised for her performance.[45][46][47]
On May 10, 2021, she took over Bate-Papo No Limite, shown on Tuesdays after the live TV program on Gshow and Globoplay, where she interviews the eliminated participants in the reality show.[48][49] At the end of the same month, Globo announced that Ana Clara would combine No Limite with The Voice Kids, as she would lead a musical reality web attraction for Globoplay.[50] In November, she debuted on Canal Viva presenting the program É Tudo Novela!, a fictional reality show with notable characters from television drama, created to celebrate 70 years of soap operas in Brazil.[51]
In January 2022, she continues on the team of presenters of Big Brother Brasil, now commanding the attractions A Eliminação and Fora da Casa.[52] During BBB, the No Limite team has announced its return, this time leading the edition of the program shown on Sunday at night, after Fantástico.[53] Ana also returns to Rock in Rio broadcasts on Multishow in the same year.[54]
The reporter recorded a brief appearance in the soap opera Cara e Coragem, playing herself in a sequence that simulated the recording of a commercial, but the scenes were removed by Rede Globo after controversy involving yellowface[55]
2024-present: Estrela da Casa
On February 5, 2024, during BBB24, Ana Clara was announced live as presenter of Estrela da Casa, Globo's new music and confinement reality show, scheduled to debut in the second half of the year.[56]
In 2018, Ana starred in the commercial for Valda Friends, a product from the Valda brand, which was shown on TV. In the same year, she ran the campaign for the Outback restaurant with her Video Show colleague, Sophia Abrahão, which was broadcast online, and for Mastercard, shown on the internet and television, with Gleici Damasceno, Matheus Mazzafera, Luisa Sonza, Rayza Nicácio and Bruno da duo Bruninho and Davi. On Big Brother Brasil, since 2019, it has presented advertising actions from program sponsors on the program's social networks and TV.
As a digital influencer, she served as an ambassador for Nívea in 2019 and from 2020 to 2021, she was an ambassador for Carefree. In September 2020, she was a spokesperson for Disney Plus at the platform's arrival in Brazil, and for the launch of the professional dye brand Alfaparf Milano, participating in press releases with Marie Claire and Revista Quem.
Ana Clara also works as a presenter and reporter for brands in marketing actions:
BBB: Since 2019, she has been carrying out advertising campaigns with Big Brother Brasil sponsors on the reality program and social media. Alongside the singer Iza, she is the face of PicPay during the program, presenting the activations shown on TV, and on social media she has already carried out actions for Avon, McDonald's and Fiat;
Magazine Luiza: In January 2019, Ana was the presenter of Magazine Luiza's Fantastic Sale. There were 6 hours of uninterrupted live broadcast on YouTube in which Ana Clara and other influencers promoted the event and publicized offers;
Lollapalooza Brasil: In April 2019, Ana Clara was a presenter and reporter for Lollapalloza Brasil in action by Chevrolet, the event's official sponsor. With other influencers, she covered the 3 official days of the event plus OnixDay, showing the festival's attractions and interviewing the public;[61]
McDonald's: in June 2019, she was master of ceremonies at the launch event for the new line of McDonald's burgers, with Lucas Rangel;
Bienal do Rio: in September 2019, it covered one of the Biennale days for social media, showing participating spaces, attractions and personalities;
Rock in Rio: during the broadcast of Rock in Rio 2019 at Multishow, Ana participated in actions sponsored by Trident and Bebecê Calçados as a reporter, interviewing the festival's audience;
Ivete Sangalo em Casa: in April 2020, as part of the promotion of Ivete Sangalo's live, Ana Clara interviewed the singer at the invitation of Wella, sponsor of the event, and Multishow. The interview was made available on social media;
Americanas: In October 2020, she hosted an episode of Americanas ao vivo, a live project by Lojas Americanas that aims to present offers and launches to the public. Ana's episode focused on people who live alone. In 2021, she became the presenter of the Tuuudo! on YouTube das Americanas with influencer Ademara;
Época Cosméticos: Ana was the presenter of Época's Black Fridaylive shows during the month of November 2020;
Arezzo: in 2021, she was the presenter of "Tudo Que a Brizza Toca" at the Arezzo online festival, to promote the new pieces from the Brizza collection;
Globo: presented the online event "A Força dos Realities", designed to present the commercial power of TV Globo's reality shows to the advertising market. In the same year, he presented the Globoplay event at Comic-Con in Portugal.
Lines and products
Risotto de Gorgonzola com Pera Caramelizada à Ana Clara: in July 2018, the Paris 6 restaurant launched Ana Clara's dish based on a family recipe from the reporter.
Ana Clara by Miss Pink: in August 2018, Ana Clara launched her makeup line in partnership with the Brazilian brand Miss Pink, this being the first time that the brand launched products in partnership with a personality. The line consisted of a 2-in-1 eyeliner and two red shades of lipstick,[28] and was sold until the end of the year.
Ana Clara + Intrínsecos: Between October 2018 and February 2019, Ana Clara had her reading club, "Ana Clara + Intrínsecos". She was an ambassador for the Intrínseca publishing house's Reading Club, which gained its new name during the period, working on publicity and reviewing books monthly on social media.
