In 2002, at age 19 Ashton started his first company with Marina Toybina called GLAZA.[5]
His own label Ashton Michael was formed in 2005.
In 2010, Ashton showcased a green collection for NYFW. The spring collection was a collaboration with Rethink Sustainable Solutions Group. All fabrics used to produce the collection were made from recycled water bottles, bamboo, and coconut.[6][7]
In 2013, Ashton went to the East Coast to show his fall/winter 13 collection at Style 360 presented by Elle Magazine.[8]
In October 2013, Ashton shut down the streets of Hollywood and built a runway in the middle of it for his show during LA Fashion Week for his spring/summer 2014 collection, Black Cross.[9][10] Ashton Michael combined his black and white color palette, East LA street style and Hasidic Orthodox Jewish references as inspiration for the collection.[11][12]
Released in 2020, Ashton Michael appeared as a contestant on the first season of the Netflix reality show and fashion design competition Next In Fashion. During the team portion of the program, he collaborated with Marco Morante of the brand Marco Marco, fellow LA-based designer and long-time friend.[30] Ashton was eliminated in the semifinal of the competition.
^"About". Ashton Michael. Retrieved 6 February 2020. After years of being exclusive, Hirota launched a diffusion line called ASH by Ashton Michael. Wanting to expand the Ashton Michael brand, ASH is a read-to-wear line that brings elements of the stage pieces to mass market.
