Audi Brasil Distribuidora de Veículos

Audi Brasil Distribuidora de Veículos Ltda.
Formerly	Audi Senna Ltda.
Company type	Private
Predecessor	Senna Import
Founded	2000
Headquarters	São Paulo, Brazil
Area served	Brazil
Products	Automobiles
Services	Car distribution
Parent	Audi AG
Website	www.audi.com.br

Audi Brasil Distribuidora de Veículos is a Brazilian company that imports and distributes Audi cars into Brazil. It was established in 2000 as a joint venture named Audi Senna.

History

In 1993, Audi signed an agreement with Senna Import, a company owned by Formula One driver Ayrton Senna and his family, for importing and selling Audi cars into Brazil. The imports began in 1994.^[1]^[2]

In December 1999, the Senna family and Audi agreed to the creation of a joint venture.^[3] It was established in 2000 as Audi Senna. The Senna family (through Senna Import) owned a 49% stake while the rest was owned by Audi.^[1]^[2]

In 2005, Audi acquired the Senna stake in the venture, turning it into a wholly owned subsidiary and giving it its present name.^[1]^[2]

References

^ ^a ^b ^c "Audi steps up sales campaign in South America". Automotive News. 17 March 2005. Retrieved 18 January 2019.
^ ^a ^b ^c "Audi rompe parceria de mais de dez anos com família de Ayrton Senna" [Audi ends 10-year partnership with Ayrton Senna's family]. Folha de São Paulo (in Portuguese). 18 March 2005. Retrieved 18 January 2019.
^ "Audi alemã e Senna Import fazem acordo e criam nova empresa" [German Audi and Senna Import make an agreement and create a new company]. Folha de Londrina (in Portuguese). 19 December 1999. Retrieved 18 January 2019.