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Bardot (fashion label)
Bardot is an Australian fashion brand headquartered in Melbourne, Victoria. Founded by Carol Skoufis in 1996, the brand started as a brick and mortar store on Bridge Road in Melbourne.[1][2] The brand now operates globally, predominantly, in Australia and the US women's wear clothing market.[3] In 2004, Bardot also launched a children's occasion wear clothing line called Bardot Junior. Bardot designs the garments in-house in collaboration with local manufacturers and artisans, pattern-makers and machinists alongside Carol Skoufis as its creative director.[4][5] After voluntary administration and later re-purchase of the company by the brand's original founders, Bardot now operates as an entirely online retailer and wholesaler.[6][7] HistoryBardot has experienced significant changes amidst an uncertain time for the fashion industry.[8] After 23 years as a major bricks-and-mortar retailer with 72 stores across Australia and employing about 800 staff, Bardot fell into voluntary administration in November 2019.[9] However, following the brand's re-purchase by its original founder and co-founder – Carol Skoufis and Basil Artemides, Bardot has announced a relaunch as an entirely online retailer in 2020.[10] This move was made to improve brand's online presence, expand its international wholesale business, reduce its operating costs and be free from the constraints of managing a large retail network.[6] The brand is now producing sustainable designs and adopting sustainable practices, such as using bio-based materials and recycling fabric.[11][12] OperationsInternationally, Bardot operates a larger wholesale footprint than Australia, particularly in the US. The brand supplies to department stores such as Nordstroms, Bloomingdale's, and Dillard's, and online retailer Revolve.[13][3] The brand is stocked in department stores across Canada, UK and European wholesalers such as ASOS and Next.[3] Within Australia, the brand is stocked at multiple retailers including David Jones, Myer and The Iconic. References
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