Chad Mureta is an American businessman.[1][2][3][4] He was founder and CEO of Empire Apps, and co-founded T3 Apps, Best Apps and Project EVO.[5][6][7][8][9]
Early life
Chad Mureta was born and raised in Vermont, US.[10]
Career
Mureta ventured into entrepreneurship by owning a newspaper company and engaging in real estate investments.[4] In 2006, he established a real estate agency in Myrtle Beach, South Carolina, where he navigated through challenges posed by the housing market crash.[11][4][12][13]
In January 2009, Mureta faced an accident when his truck flipped four times after hitting a deer, resulting in severe damage and nearly severing his left arm.[10][14][15][11] This incident led to two major surgeries and an 18-month recovery period, resulting in nearly $100,000 in hospital bills.[2] While in the hospital, a friend gave Mureta a newspaper article about mobile app millionaires, sparking his interest in mobile app development.[2]
Mureta borrowed $1,800 to launch his first app, "Fingerprint Security-Pro", which simulated fingerprint-scanning technology.[16][17][18] The app gained visibility in the App Store, reaching number 27 in 2011 and generating revenue over $500,000.[2][4]
Subsequently, he developed over 50 apps that have been downloaded more than 150 million times worldwide.[19][20][21]
In 2012, Mureta authored "App Empire: Make Money, Have a Life, and Let Technology Work for You", published by John Wiley & Sons.[22][23][17][13] The book chronicles Mureta's journey from a real estate agent to appreneur, providing a non-technical guide to starting a mobile app business.[24][13][25]
In July 2012, Mureta was featured on 60 Minutes in an interview titled "The App Revolution," discussing the implications of the app industry's growth.[26]
During a BBC interview in October 2015, Mureta discussed his near-death experience and his company, App Empire, which brings in $3m to $5m in revenue every year.[14]
In February 2018, Project EVO launched an Indiegogo campaign, hitting $1 million in funding by November 18, 2018.[27]
Mureta was interviewed by Tony Robbins in a special titled, "How To Create An App Empire".[28][29][30]
Philosophy
Mureta believes in understanding the marketplace to come up with app ideas and then outsourcing the actual programming.[4] Mureta created the first Emoji app in two weeks.[7][11][31] Within six days of release, it was averaging $500 per day and was No. 1 on the App Store's productivity category and No. 12 in the top free overall category.[2][32]
Mureta runs most of his business from his iPhone/iPad, including managing his employees, looking at his apps' daily stats and rankings, and surveying the app market.[23][33] He has used the app business as a means to work less and to use more time to travel.
