Forma Ideale
Forma Ideale (Serbian Cyrillic: Форма Идеале) is a Serbian home furnishing manufacturer and retailer headquartered in Kragujevac, Serbia. HistoryThe company was established in 1995 under the name "EL-EN", in Kragujevac, FR Yugoslavia.[4] In 2001, it opened its first store in Serbia.[4] As of 2017, it was the largest Serbian furniture manufacturer by worth of exports.[4] In August 2018, Forma Ideale bought from bankruptcy Kragujevac-based company "Metal sistemi" for 4.7 million euros.[5] As of 2018, Forma Ideale is among the largest furniture manufacturers in Serbia, and has sales network in 35 countries worldwide.[6][7] Also, it is among the largest companies in Kragujevac and Šumadija District by revenue and export worth (as of 2018).[8] In January 2019, the European Bank for Reconstruction and Development became the minority shareholder in the company after acquiring 16.72% of shares for 10 million euros.[3] Subsidiaries
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