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Jayen Mehta
Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned cooperative society, known for its brand Amul.[1][2] Prior to this, Mehta held the position of Chief Operating Officer of Amul.[3] Businessworld magazine named him in the list of Influential Marketing Leaders of India 2021[4] and was also included in the 'Powerful Influencer 2020' list by India TV.[5] Early life and educationMehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat.[6] CareerHe has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager.[7] Mehta also served as the in-charge Managing Director of Amul Dairy in Anand, Gujarat for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF.[7] In February 2022, he was appointed as the Chief Operating Officer of GCMMF.[3] He also serves as the GCMMF nominee on the boards of Mehsana, Sabarkantha, Banaskantha, Panchmahal, and Valsad milk unions.[3] He was made the managing director of Amul in January 2023, succeeding RS Sodhi.[7] Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF).[8] He is a member of the Confederation of Indian Industry' Committee on International Trade Policy and has served on the Global Dairy Trade Events Oversight Board.[9] Awards and recognitionIn 2021, he was named among India's Most Influential Marketing Leaders by BW Businessworld magazine.[4] He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the International Advertising Association (IAA).[10] In 2021, Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media.[11] He was also included in the CMO Super 30 Honor Roll by the Internet and Mobile Association of India (IAMAI) in 2020.[12] He has been listed in India TV's “Powerful Influencer 2020” list.[5] In 2018, he received the Marketing Man of the Year Award from the Ahmedabad Management Association.[5] In August 2023, the Indian chapter of the International Advertising Association (IAA) recognized him as the Marketer of the Year in the FMCG Food category.[13] The Hindu Business Line awarded him the 2023 Iconic Changemaker Award.[14] He was named in Campaign Asia's 2024 Asia Pacific Power List, recognizing him as one of the region's influential and purposeful marketers.[9] See alsoReferences
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