Klavika is a family of sans-serif fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of numerals.[1]
The family of typefaces is described as straight-sided technical sans-serifs[2] flexible for editorial and identity design.[3]
The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.
Features
Old-style and small cap numerals (with tabular)[1]
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The "GALAXY" in the original Samsung Galaxy logo used Klavika Basic Light as the font with the only modification being that the "L" has a rounded corner. Later it was phased out and replaced by custom-made typography, especially Samsung Sharp Sans for product logos and Samsung One in advertising materials.
The old Facebook logo used a modified version of Klavika Bold.[5]
The old DeviantArt logo used slightly modified regular and bold versions of this Klavika.
The American TV network NBC used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times.[6] Its cable channels MSNBC and CNBC also use the font.[citation needed]
The American cable channel ESPN used Klavika for on-screen presentation from 2009; however, in 2014, they switched to Helvetica.[citation needed]
Belgian Dutch language television channel VTM uses Klavika for on-screen branding and, since 2011, also on the news graphics.[citation needed]
Chevrolet uses a customized version of Klavika as a corporate typeface.[citation needed] One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in Greece and some of the countries using Cyrillic—uses some typefaces similar to Klavika.[citation needed] The condensed fonts were designed by Process Type Foundry LLC with Aaron Carámbula for General Motors marketer FutureBrand[8] as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.[9] Chevrolet continued using Klavika until replacing it with custom fonts (Durant and Louis) around 2013.[10]
Atlassian has been using this since their re-branding in October 2011. [11]
Polish Armed Forces (SZRP) and its service branches (Land Forces, Navy, Air Force, Special Forces, Territorial Defence Force) used Klavika typeface for their logo.
References
^ abcdProcess Type Foundry. "Klavika font". Retrieved December 30, 2010.
