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PiperWai
PiperWai is an American deodorant brand. It was featured on Shark Tank in December 2015 and received an offer from Barbara Corcoran.[1][2] The product experienced the "Shark Tank effect" and sold out within five minutes of airing, with more than $1 million in sales over the next month.[3][4] The company's founders, Sarah Ribner and Jess Edelstein, did not accept Corcoran's offer after a year of negotiations and became self-funded.[5] BackgroundThe name "PiperWai" comes from a combination of Edelstein's family dog's name, Piper, and a Guyana tribe called the Wai Wai.[6] The brand is best known for developing all-natural deodorant made from charcoal,[7] which was created in a Philadelphia, Pennsylvania kitchen. Edelstein gave the product to Ribner to test during a trip to South America in November 2013.[8] Afterward, Edelstein and Ribner received a $2,000 loan from their parents to produce the raw materials and develop a website. PiperWai was co-founded by Ribner and Edelstein in March 2014.[9] In spring 2015, they raised $27,000 through a crowdfunding campaign for a branding redesign.[10] PiperWai has retail distribution in more than 200 independent lifestyle boutiques and has 200,000 customers. PiperWai has received press from many media outlets and regularly frequents as a top choice of HSN with on air personality Noel Elie as their spokesmodel and wellness expert. [9][11] IngredientsThe formula uses activated charcoal powder, which rubs clear and doesn't discolor clothing.[12] According to Edelstein, it can be absorbed hundreds of times its own weight in moisture.[8] It is applied in a pea-sized amount from a jar straight onto the armpit. Other ingredients include cocoa butter, Shea butter, vitamin E, magnesium hydroxide, baking soda, and a proprietary blend of 11 essential oils.[8] References
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