|
Primo Brewing & Malting Company
Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer".[1] The brand is currently owned and operated by Pabst Brewing Company. History  Around 1897 or 1898,[1] the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901.[2] From 1920 to 1933 prohibition caused Primo to halt operations.[3] Other important milestones include:
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii.[4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles. In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company.[5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage.[6] In popular cultureHawaiian comedian Frank De Lima brings up Primo beer twice in the "Solid Mold" segment of his 1982 comedy record Please Buy This Album![7]
See alsoReferences
External linksInformation related to Primo Brewing & Malting Company |
||||||||||||||
