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Pulpe de vie
Pulpe de Vie is a French organic cosmetics brand created in 2009. BackgroundBack in France in 2009 after a sabbatical year in South America,[2] Julie Ducret, together with an investor partner, created Bio Provence within the Marseille Innovation business incubator.[3][4] In 2014, a 150,000 euros fundraising exercise was completed with various partners, including Bpifrance and Crédit Agricole.[5] After 2015, the company made a strategical change: initially listed in para pharmacies and organic stores, it switched to large-scale distribution, increasing production from 5,000 to 10,000 units.[6] In 2017, a second fundraising exercise of 400,000 euros was announced was announced.[2] In 2018, its export policy was suspended to refocus on the French market, in particular by developing marketing on social networks, for example, through partnering with influencers.[7] In 2021, the brand invested in the hard discount sector and resold 450 Lidl out of 1,006 stores in France.[8] In 2023, the company completed a new funding round of 1.7 million euros to start exporting and triple its growth by 2026.[1] Production and marketingWith Ecocert[9] and Cosmébio[10] certified products, Pulpe de Vie, targets women aged twenty to thirty-five by focusing on the packaging[11] and prices not exceeding twenty euros.[12] Inspired by the local purchasing approach,[6] the company works with around twenty regional producers,[12] collecting their "ugly" and unsold fruits as part of an effort to combat food waste,[4][7] Purchases are made by a service provider based in Sisteron[11] while the subcontracting laboratory is located in La Fare-les-Oliviers.[4] References
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