Tzurit Or is an Israeli-born pastry chef. She is the founder of the Tatte Bakery & Café, with locations in the Greater Boston area and Washington, D.C.^[3][4][5]

Or grew up in Kvutzat Kinneret, a kibbutz in northern Israel located near the sea of Galilee.^[6] She grew up in a "baking family" and has baked since she was very young.^[7]

From age 18 to 20, Or served her mandatory military service in the Israeli Defense Forces.^[8] After serving in the army, Or studied film, management, and communications at Tel Aviv University.^[9] She went to work for an Israeli media company and worked as a film producer for 12 years.^[8]

In 2003, Or emigrated to the United States and briefly lived in Los Angeles, California.^{[citation needed]} Her then-husband got a job in Boston, so she moved across the country with him.^[10] She now lives in Brookline, Massachusetts.^[11]

In 2007, Or began baking and cooking at her house for about 20 hours a day to sell her creations at a stand in Copley Square Farmer's Market in Boston.^[9][12] At her stand, she mainly sold brioche, cookies, and nut boxes, which were inspired by foods from her childhood in Israel.^[5][13]

The stand was widely popular, and in 2008, she opened the first Tatte Bakery & Café brick and mortar location in Brookline.^[8] Tatte, pronounced like "latte," sells a wider variety of items than she sold at the stand.^[5]

In 2016, the founder of Panera Bread and Au Bon Pain, Ron Shaich, bought a 50.01% stake in Tatte.^[14] As of 2022^[update], there are 31 Tatte locations in Massachusetts and in Washington, D.C.^[15]

In July 2020, she stepped down as CEO following discrimination complaints,^[16][17] but she still remains involved in the bakery's operations and serves as its chief baker.^[5]