Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.[3]
Products
The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[4], is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it.[4] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[5]
The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[6] American English,[7] German,[8] French,[9] Spanish,[10] Italian,[11] Dutch,[12] Chinese[13] and Japanese.[14]
Wonderbly followed this up with The Incredible Intergalactic Journey Home,[15] a picture book personalised around a child's address that featured a satellite image of their real home.
Wonderbly's third title, Kingdom of You,[16] is a personalised picture book based on a child's favourite things.
Most recently Wonderbly released The Birthday Thief,[17] which uses a child's birthdate as its narrative structure.
History
Wonderbly was founded by Asi Sharabi, former advertising exec;[18] Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer.[19] The company is currently headquartered in East London.[20]
In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[21] and in July 2017, another $8.5 million Series B round led by Ravensburger.[22] The company also underwent a rebrand from Lost My Name to Wonderbly[1] in the same month.
The company won recognition in Series 12 of BBC's Dragon's Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]
