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Potential Motors Potential Motors is a Canadian automotive technology company based in Fredericton, New Brunswick. It launched its first product in 2022 called Adventure 1.[1] The Adventure 1 is designed specifically for off-road use, featuring a narrow body and is fully electric. It is equipped with dual-motors with four-wheel drive via differentials. It produces 604 hp and 737 lb-ft of torque.[2] The battery is 70kWh with a claimed range of 100 miles of off-road driving. The Adventure 1 showcases the company's Off-Road OS system, a real-time terrain detection & vehicle control AI technology.[3] In December 2023, the company announced it had partnered with CFMOTO USA to integrate Terrain Intelligence and Off-Road OS onto side-by-sides for the first time.[4] Potential also revealed that it was working with "global leaders in automotive, mining and defense sectors" although it did not name any of these partners.[5] The company was co-founded in 2018 by Sam Poirier, who is also CEO.[6] In 2019, Poirier was named on Atlantic Business Magazine's 30 under 30. He was also a recipient of The Globe and Mail's 2021 Changemakers Award. The company raised USD$4m in 2022. Investors include Chris Newton (founder of Radian6, which was acquired in 2011 by Salesforce[7]), Marcel LeBrun (former CEO at Radian6) and Marc Benioff.[8] References
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