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Psycho Bunny is a privately held men's clothing company founded in 2005^[1]; it has offices in its founding city of New York and headquarters in Montreal.^[1] Alen Brandman, CEO of Thread Collective, took ownership of the company in 2021.^[2][3] In 2022, Psycho Bunny opened stores in Kenwood Towne Centre, Ross Park Mall, and Easton Town Center.^[4] In Fall 2023, Psycho Bunny opened a location in West Edmonton Mall.^[5]

In 2005, Godley founded men's contemporary label Psycho Bunny with friend and business partner Robert Goldman.^[6] Handmade from English silk, Psycho Bunny neckwear features everything from tiny spades to Donnie Darko-style rabbit skulls, the latter inspiring the label's name. Godley stated: "When I showed that tie to a buyer, she said, 'Look at the psycho bunny! The name stuck".^[6] Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and most recently a golf collection. Most of its styles lacked any design efforts, just some of the most basic styles with simple and silly graphics. ^[7]