This study attempts to know whether physical surrounding , social surrounding , and salespromotion impact on impulse buying , exhibit visitors held in citraland mall .Population in thisresearch is visitors exhibition .Samples to be taken as many as 100 respondents with using atechnique explanory sample , using multiple regression technique .This research result indicatesthat physical surrounding have a positive influence to sales promotion .Social surrounding havea positive influence to sales promotion .Physical surrounding have a positive influence to impulsebuying .Social surrounding have a positive influence to impulse buying .Sales promotion havea positive influence to impulse buyingKeywords : physical surrounding, social surrounding, sales promotion and impulse buying.
Journal Name | EkoBis ( Ekonomi & Bisnis ) |
Published by | Universitas Islam Sultan Agung |
Contact Email | - |
Contact Phone | - |
Contact Name | - |
Location | Kota semarang, Jawa tengah INDONESIA |
Website | ekobis| http://jurnal.unissula.ac.id/index.php/ekobis| |
ISSN | ISSN : 14112280, EISSN : 26854767, DOI : -, |
Core Subject | Economy, |
Meta Subject | Economics, Econometrics & Finance, |
Meta Desc | Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management |
Penulis | Yuliana, Siti , Sudarti, Ken |
Subtitle Article | Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2018): JURNAL EKONOMI DAN BISNIS |
Publisher Article | Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang |
View Article | http://jurnal.unissula.ac.id/i… |
Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
DOI | https://doi.org/10.30659/ekobis.19.… |
DOI Number | DOI: 10.30659/ekobis.19.1.71-79 |
Download Article [1] | http://jurnal.unissula.ac.id/index.php/e… |
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