The purposes of this study are: First, to explore the effect among service fairness, empathy and physical environment on customer loyalty. Second, to explore the effect among service fairness, empathy and physical environment on satisfaction. Third, to explore the effect of customer satisfaction on customer loyalty. Fourth, to find out if customer satisfaction is able to mediate service fairness, empathy and physical environment toward customer loyalty.The population of this research are all customers from one of the coffee shopsin Jakarta.The samples are collected from one of coffee shops customers in West Jakarta. The method of data collection is purposive sampling with250 respondents. The technique of data analysis used in this study was regression analysis and mediating test to examine the hypotheses. The results are: (a) therelationship between service fairness, empathy and physical environment have a significant and positive effect toward customer loyalty; (b) the relationship between service fairness, empathy and physical environment have a significant and positive effect toward customer satisfaction; (c) customer satisfaction has a positive effect on customer loyalty; (d) customer satisfaction will mediate the effect between service fairness, empathy and physical environment on customer loyalty.
| Journal Name | Jurnal Manajemen. |
| Published by | Universitas Tarumanagara |
| Contact Email | - |
| Contact Phone | - |
| Contact Name | - |
| Location | Kota adm. jakarta barat, Dki jakarta INDONESIA |
| Website | | http://journal.tarumanagara.ac.id/index.php/jmnj| |
| ISSN | ISSN : -, EISSN : -, DOI : -, |
| Core Subject | Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , |
| Meta Desc | |
| Penulis | Evelina Larisa Sidharta , Keni . |
| Subtitle Article | Jurnal Manajemen. Volume 19, Nomor 2, Tahun 2015 |
| Publisher Article | Jurnal Manajemen. |
| View Article | http://journal.tarumanagara.ac… |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| DOI | |
| DOI Number | |
| Download Article [1] | http://journal.tarumanagara.ac.id/index.… |
| Download Article [2] |
Informasi yang terkait dengan PENGARUH SERVICE FAIRNESS, EMPATHY DAN PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY
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